A blind man was sitting in a park with a cardboard box at his feet and holding a sign which said: "I am blind, please help." He had been there almost two hours, but there were only a few coins in the box.A man walked by, took some coins from his pocket and dropped them into the box. He noticed how few coins were in the box and said to the blind man: "I know a little about marketing, do you mind if I change your sign a bit?" The blind man said "not at all." Then the passerby took the sign, turned it around, wrote a few words on the back, and returned it to the blind man saying "try this." Before the blind man could even ask what the sign now said, the man was gone.
Soon the box began to fill up. A lot more people were giving money to the blind man. Not only were there many more coins, but there were also many bills of which there were none before the wording change. He also noticed that several of the donators actually spoke with him, conveying positive, uplifting messages, whereas none did previously.By afternoon the money kept rolling in, and the blind man's curiosity was getting the best of him. As yet another person put some money in his box, he appealed to the person saying, "I know this may sound silly to you, but a few hours ago a man changed the wording of my sign and he left before I could find out what he had written. Would you please tell me what the sign I am holding says?" A lady replied, "It says 'Today is a beautiful day and I cannot see it.’"The reason for the different responses to the two signs has to do with the subconscious message each communicated. Of course both signs conveyed the idea that the man was blind, but the first sign simply asked for a donation by trying to get people to feel sorry for the blind man. The second sign didn't even ask for a donation. Rather, it connected powerfully with people's emotions, making them realize how fortunate they were that they could see the beautiful day, thereby inspiring them to donate to the blind man.I think there are two points to this story. The first is that people are generally more motivated on how lucky they are and how thankful they should be for what they already have. When life gives you 100 reasons to cry, show life that you have 1000 reasons to smile. People response more positivity when their emotions are triggered in a positive way than they are in response to a more negative approach. The second is that it's important for each of us to reflect without regret. Handle your present day with confidence and prepare yourself for the future without fear.
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